Most business owners are wasting thousands on marketing. That simply doesn't work. They are posting nonstop. They're running ads that never convert, and they're relying on hope instead of strategy. Now in this episode I'm going to be showing you why most marketing efforts fail and what's really actually working right now to consistently attract high paying clients without burning your budget. The exact system, which I'm going to show you is system, which I've used to help coaches, consultants, and small business owners hit over seven figures, income levels, even if they're completely unknown online. I want you to picture yourself checking your inbox. Inside of Cricket, you've got a steady stream of ideal clients inquiries every single week. My name is Ika Bungo and I'm a multi, a award-winning business coach who helps coaches, helps consultants and service-based business owners to unlock their potential using improving marketing systems to grow consistently. Predictably and profitably. I'm also a fellow of the British Computer Society and I'm an official member of the Forbes Coaches Council, and I've been featured on various media platforms such as Forbes Brains Magazine, New York Weekly, business Insider, Yahoo Finance. And lots more now. The systems and strategies I use has helped thousands of small businesses to escape inconsistent marketing to escape and stop wasting money on art and build systems that attract. Convert and retain clients predictably, my clients don't need to post every day. They don't need to chase leads. They use strategy. And today I'm going to be sharing it to you, that strategy, the strategy that I use for my clients. What if you could hear a client say, I finally feel like marketing makes sense to me? Now, here's what I'm going to walk you through in this episode The first thing is. Why most marketing fails, I'm going to tell you the painful truth. The second thing is the six hidden gaps that most business owners miss. And then the third thing I'm going to give you the full R6 marketing system that actually works in 20 25, 5 and beyond. And this is something I use in my business. The fourth is I'm going to show you some real client results and how you can apply this in your business starting from today. And finally, I'm going to let you know your next step if you want help in implementing this. So stick around to the end and I'll review the one marketing change that we made for a client that 10 x their monthly revenue in 90 days without increasing their ad spend. So let's begin with why most marketing fails. I. Most people are just going around making what they see others do online. That's, that's why they post consistently. They post every day trying to launch art with no strategy. They run discounts on every other week trying to get a sale coming in. None of it is sustainable, and the problem is there's no strategy. There's no system. There's no structure. They're just dabbling up and down, and yes, what marketing failure looks like in 2025 and beyond, you are running ads without a compelling offer, you are posting without a convention plan. You are relying on inconsistent referrals. You are trying everything but mastering nothing. Now, I want you to imagine watching your art spend just draining daily and getting nothing but likes and no leads. I. How will it feel to finally stop guessing and start seeing real results from your efforts? Now, lemme tell you about the client I worked with before she started using our system and strategy. She spent over 1,200 pounds per month on art, and that generated no cause and means zero cause. And why? That is because she just run ads to her website thinking that people will book a call on a site and purchase her services and all those good stuff. Now, once we plugged into our marketing system, yes, what happened? I. We automated our processes and she booked 21 calls in three weeks using the same art spend, and the cost of our service starts from three K. What will an extra 3000 pounds plus per month per client do for you and your business? How would that change your life? Your family will feel more proud of you. Will you be able to finally take that vacation you dream of? Lemme tell you the six reasons why your marketing might be broken. The first thing you need to know is your customer experience is inconsistent. Now I see some clients, uh, they get great services, others don't, and that inconsistency. It really, really kills trust in business. It kills referrals and growth, and if you're not delivering reliable, repeatable excellence, your marketing cannot save you. The second mistake, which I see is you are being invisible. You are on, you are forgettable in the marketplace. Now, when people show up online, they're checking you. They don't find much, or what they find doesn't really build trust. Now if you're not managing your reviews, your social proof, your brand perception, you are losing leads before they even reach out to you. The third thing is that you're not set up to convert interest into action prospects. Visit your site by the bounds, why they call you, but no, no one picks up the call and if you end up, systems are not ready, like your forms, maybe your, your chat bots, all of this and everything, you're losing clients daily. The fourth thing. You are not staying in front of one prospect. You see, mostly it won't convert on the first touch on your first experience. If you're not using an email, SMS retargeting contents to follow them up and keep their attention, they'll just forget you and they'll go to someone else. Now the fifth mistake, which I see business making is that they're not turning happy clients into repeat business. You do a great job, but you never ever offer anything else. You are not upselling, you're not cross-selling, you're not re-engaging past client, you are missing out to your most profitable opportunities. And the sixth thing is that you are not getting in front of enough people, the right people. You might have a great offer, but if nobody knows you exist, it won't matter because if you are. Top of funnel marketing is in expanding your visibility daily. Your growth will always be going down. And here's the truth, when even no, none of this is broken. When all of these are broken, your whole marketing engine suffers. Fix them and the system will work like a machine. And that brings me to the I six marketing systems that work. Now here is where the R6 marketing system comes in, and the six reasons why your marketing might be broken are the six systems that every high performing business must get. Right. The first is reliability. That is delivering consistent consistency that builds trust. How reliable do your, do you deliver the experience your customer needs? Consistency is the heartbeat of trust. Everything from onboarding to delivering the client expectation. The client services, they receive the quality of the service every single time. Now if a client gets an amazing service or a terrible one, that damages your reputation instantly. But when every customer touch point is systemized and consistent, your business becomes excellent. Now, picture a customer receiving the same top tier experience every single time recommending you without hesitation every single time. Feel the confidence of knowing that systems are working for you no matter the day or team member. The second system is reputation. That is building authority that attracts high value clients. Now, what are people saying about you when you're not in a room? Your reputation shift by the experiences you deliver and amplified by your contents, your reviews, your SEO presence are what media mentions. 84% of buyers trust online feedback as much as personal recommendation and putting the system into place. Managing and what monetizing our reputation, everything. It makes things really, really easy for you. You who are watching me right now, let me ask you this. How will you feel when you hear your phone ringing as a new lead? Says, I've seen your reviews. I trust you already. I want you to imagine the confidence and the excitement you get when you see your brand showing up everywhere with credibility and with authority. I. The third thing is readiness. Being ready for business anytime, anywhere. When someone is ready to buy, are you ready to sell? If your website is slow, your forms are broken, your follow-up systems are non-existent, you lose that sale before it even begins. So readiness. Is about fast, frictionless access to you, and that includes your web chart, includes your AI follow ups, includes your text box systems, your fast loading mobile sites. Statistics have shown that 82% of consumers, they expect a response within minutes, like almost instantly, and 88% they won't even return to your site after a poor experience. Now, what will it feel like to never miss a lead again? Can you begin to visualize a prospect visiting your site, getting instant answers and booking a call effortlessly? Can your website do that today? The fourth thing is to resell. I. This is maximizing the lifetime value without more effort. Now, what are you doing to turn your happy customers into loyal funds, into lawyer paying funds? It's five times more expensive today to get a new customer than to resale to an existing one, and that is why we implement loyal workflows, be the offers and anniversary campaigns, reactivation funnels, all of these upsells that make clients to buy again, again, and again. Now a cost creator, for example, we worked with built a value ladder that led customers from a 27 pounds book offer to a 10,000 pounds mastermind oveR6 months. Imagine hearing your client say, I want more. I want more. What else do you have? Do you know how sweet it feels to have the ease of recurring income? That doesn't depend on new outreach every month. Are you doing that in your business now? The fit marketing system is remarketing. That is staying on top of your customer's mind until they're ready. 95% of prospect don't buy the first time, and that is where remarketing brings them back. Using email sequence, SMS campaigns, retargeting at automated sequence, you are just staying in front of them every day. And start has shown that retargeting drives 762% more visits every four weeks of exposure. Picture someone who saw your ad two weeks ago. And now they're clicking back and they're becoming a client. Imagine the sound of those payment notifications pinging your phone from clients who you served and who you've probably forgotten about. How does that feel? Now, the six marketing system is rich. That is scaling awareness without wasting budget. And most businesses, they focus on this first, but to be honest. Reach should come after your houses in order. When your systems are ready, then you're ready to scale using ads, using strategic content for nails, SEO, all of those good stuff to bring in more qualified leads and reach focuses on getting obscurity, building first, positioning yourself, generating scalable and predictable growth. So see your business today, growing daily, not just in followers, but on revenue. How will you feel knowing that more people discovered your brand today than yesterday? The truth is this, it's not your fault that marketing hasn't worked for you. You were likely following outdated advice, maybe random tactics. Maybe you, you, you are following surface level strategies, but now you know there's a system that works. Imagine. Finally being in control of your growth. Imagine you being able to attract your dream clients without stressing about your next lead. That's what happen when you implement something like the IL six Marketing System. You stop guessing, you start growing. What will you feel like to finally brief knowing that your marketing is working while you rest? You don't need to do more. You just need to do what works. So now you have two options. The first option is either to keep trying random tactics and hope something sticks, or your other option is to work with a system that has helped others like you grow from unknown to in demand. Now if you want help in implementing the IO six system, I want you to click on the link below and book a free strategy session. I'll analyze your current marketing systems for your business, and I'll show you exactly where your marketing is leaking and where you can get clients and we can fix this picture your phone lighting up with new inquiries. I wanted to hear the pinging notifications of payments coming in. You feel at peace. Your mind is at peace. You know your business is finally working like it should now. Make sure for more business growth strategies that will take your business to the next level. Thank you.